In it’s relentless pursuit of excellence in creating a buzz PayPerPost has started a new way in which to create excitement around it’s platform. For those that are unaware of what PayPerPost does they provide advertisers and those that own blogs to create a mutually beneficial relationship. What I mean by this is that advertisers use the bloggers, otherwise know as “Posties”, to write about their product or website. There is compensation involved but does not affect the writings of the bloggers opinion most of the time.

Here is the rumor:

The next wave where PayPerPost will venture into will be video based advertising where bloggers can capture the video on their blog and write about the specific topic. PayPerPost will be teaming up with some of the media moguls like Viacom, Rubert Murdoch, and others to broaden the reach and frequency of the postie community. These advertiser sponsored videos will start out on someone’s blog and then be syndicated through cable TV. This helps the cable giants to produce fresh content while giving the bloggers and their respective sites a new audience in which to attract. These will be interactive videos that will ask the viewer to log on to the blog and provide feedback on what they just saw. Then there will be contest wrapped around the video to help create a lasting message. The tie in with video sponsored blogs will then shift to mobile media and allow bloggers or posties to blog about a local business and take the footage with their cell phone and then post to PayPerPost for approval. So stay tuned to the next frontier of consumer generated media as PayPerPost is finally recognized by the big boys in media.

In the world of blog marketing PayPerPost is the leader in both technology and advertisers. They offer bloggers the chance to capitalize on the new trend of consumer generated media. Their services for advertisers provide a great new outlet to get in front of the customer and create a buzz about their services. Advertisers can select the types of bloggers that review and write about their services. And PayPerPost requires proper disclosure for all bloggers to help aid the consumer to understand what is paid advertisement versuses regular content. Bloggers are now able to make some extra revenue and generate some new content for their blog. This is a win/ win for both the company and the blogger as the search engines love the fresh content.

They have recently launched the newest phase of segmentation which will help those bloggers with higher traffic and higher page ranks to capture more lucrative opportunities. There are even some posts that pay up to $1000 if you have a PR 7 blog and the right amount of traffic. PayPerPost charges lower service fees for advertisers so the blogger is able to realize more of the revenue. The new trends in blog marketing have caught the attention of some of the larger blogs out there as well journalist from the Wall Street Journal. The concern is that there is little to no disclosure about who is writing and getting paid, and is the opinion stated accurate due to the fact that the blogger may be compensated for their review. Since PayPerPost requires disclosure on all their blogger now this issue has been put to rest.

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