Corporations today are under an immense amount of scrutiny on how they prepare their financials and report earnings and stock options. Because of the scandals that took place in early 2000 like Enron,  companies are held to a higher standard with the recent sarbanes oxley compliance regulations. Companies that tried to inflate share holder value through unethical means have paid dearly for their actions. Now there are new industries that are in existence to help companies monitor and stay in compliance with the new financial reporting requirements. There are still companies under investigation for their actions that have not come to court. The Qui Tam lawsuits have escalated due to the payments that a whistleblower now receives if they bring inappropriate actions to the attention og the government. So it is more important than ever for companies to understand where money is flowing and be able to account for all levels of spend.

Companies like q4websystems has developed software that can help companies create audit trails of all web publishings to help with corporate disclosures.

 

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This entry was posted on Thursday, March 29th, 2007 at 11:19 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.