Help them remember
I have seen some creative ideas for business cards but one I saw recently certainly got my attention. It was octagonal shaped and had the persons name right in the middle with their title, then their contact information on the outside. The line was, ” Don’t stop doing business” Clever since the card was in the shape of a stop sign. This would certainly gain the attention of a potential customer, and create more questions which is one of the keys of having business cards.
