Maximizing your PR
If you are a local small business looking to expand your presence on the internet then the Small Business Mavericks may be your answer to help you cut through the clutter. Promoting online is totally different than trying to market to your local base of customers. The reason is that you are not only competing against your local competition but also you have a more global marketplace to measure up against. You have to create a unique value that will serve your local customers that allows other means by which to obtain your product as well make your online store easy to use and easy to access.In todays online world it is all about creating a buzz. Some of the more interesting cases are when GoldenPalace.com bought the grilled cheese sandwich on eBay for over $1k. Did they need something for the employee lunchroom? No, the amount of publicity they got off of the newsfeeds that picked up the story was worth way more than the $1k. It is creative ideas like this that will change any small business into an overnight success. You must be willing to accept risk when you take your business online and open your store and products up to the global economy. You can also maintain a local presence and create a specific niche for your region that will allow you to attract customers who may have never heard of your company.
Being a maverick online means trying something new and engaging and not following the standard protocol for marketing and advertising. At Smallbusinessmavericks.com they offer an easy to use and follow e-book on how to create publicity on a show string budget.
