In the world of blog marketing PayPerPost is the leader in both technology and advertisers. They offer bloggers the chance to capitalize on the new trend of consumer generated media. Their services for advertisers provide a great new outlet to get in front of the customer and create a buzz about their services. Advertisers can select the types of bloggers that review and write about their services. And PayPerPost requires proper disclosure for all bloggers to help aid the consumer to understand what is paid advertisement versuses regular content. Bloggers are now able to make some extra revenue and generate some new content for their blog. This is a win/ win for both the company and the blogger as the search engines love the fresh content.
They have recently launched the newest phase of segmentation which will help those bloggers with higher traffic and higher page ranks to capture more lucrative opportunities. There are even some posts that pay up to $1000 if you have a PR 7 blog and the right amount of traffic. PayPerPost charges lower service fees for advertisers so the blogger is able to realize more of the revenue. The new trends in blog marketing have caught the attention of some of the larger blogs out there as well journalist from the Wall Street Journal. The concern is that there is little to no disclosure about who is writing and getting paid, and is the opinion stated accurate due to the fact that the blogger may be compensated for their review. Since PayPerPost requires disclosure on all their blogger now this issue has been put to rest.
