Many people who have online blogs or websites are trying to expand their customer base and monetize their traffic through various online advertising. Pay per click advertising is one of the most common forms of advertising on the internet. Made popular by Google, PPC advertising is where your ad is placed through various websites based on your keyword requirements. This in turn helps to drive traffic to your site and then hopefully build your customer base or revenue.

Since the trend in click fraud is growing more companies are turning to pay for performance. This is simply where an advertiser only pays for the advertising when an action such as someone purchasing, signing up for a newsletter, or some other action other than clicking on the ad is generated.

This entry was posted on Wednesday, September 19th, 2007 at 5:38 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.