In the world of SEO ( search engine optimization) one of the key factors that they mention to a successful site in page rank is good quality links from other sites. They talk about avoiding link farms where you list your site and everyone links to one another in an uncontrolled fashion. This could actually hurt your site if someone who has been banned by search engines like Google decides to link to your site. But there are other factors to consider when putting together a blog or website to help you generate revenue. That simple term is conversion rate optimization which is the ability to engage your readers or customers to perform some sort of action such as purchasing your product or subscribing to your feed. We recently got the link to a comprehensive conversion guide to help you understand how to more effectively engage your customers. One simple thing that they point is that by simply having a “Live Chat/Help” option on your webpage you can increase your conversions by up to 500% reduce your sales cylce by up to 48%. That is pretty powerful when you consider the expense and time that you go through just to get the customer to your site.

This entry was posted on Tuesday, December 16th, 2008 at 2:54 pm and is filed under Web Design Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.