Now traffic is king and creating tons of traffic is another important element in receiving high ranks from the search engines. There are lots of free ways to help drive more traffic to your website. A new webmaster just wants to get indexed first, before they start trying to crawl up the ladder in the big search engines. A good way to help get your website indexed is to submit it to various directories. Once you start getting traffic then you need to offer them something of value and this is where content and pictures can really increase your repeat customers.
There is a term that is used in search engine management called “Evergreen content” What this means is content that is not topical, such who won Monday Night Football, but more along the lines of “How to find fresh content” This and other topics that have no time of expiration and are very specific in their search terms. If you are trying to get noticed and traffic to your site, then you need to be specific in your keywords, and use through out your blog or site.
For pictures you can subscribe to sites like fotolia.com where they have over 12 million royalty free images that you can use. Having a source of royalty free photos can be a huge deal to a blogger in order to provide something eye catching to your readers.
The last method that we are going to discuss is linking to other high quality sites and content. Linking to high quality content is also very helpful when deploying your search engine campaign. And if you can get those sites to link back to you your are farther ahead than your competition. Don’t rely on a simple few keywords in your description in hopes to achieve top placement in the search engines. Design your content and messaging around your top 3 or 4 key phrases and then use those in all your online branding.
Check out this video that explains a little bit more about fotolia.com, your one source for stock photography.